Presenters

Lala Ismailova leads the JTA Pacific Los Angeles office and specializes in strategic communications and international relations for the Olympic and Paralympic Movement and the international sports industry. 

As associate director, she manages a diverse portfolio of clients and supports them with the delivery of high-quality and impactful B2B communications, public relations and marketing campaigns. She is highly experienced in developing and implementing effective strategies for clients spanning major sports event organizing committees, National Governing Bodies, International Federations, National Olympic Committees, Regional Sports Commissions, and professional leagues.

JTA Pacific is part of the JTA Group, founded in 2001 by Jon Tibbs. This communications consultancy firm has established credibility and built trust at the highest levels of sports business and governance. JTA builds brands and manages reputations through programs that cut through the noise and clutter around international sport to deliver clear, concise and persuasive messages on behalf of clients. 

Since joining JTA Pacific in 2019, she has worked on numerous high-profile and successful campaigns including for USA Track & Field, USA Swimming, USA Gymnastics, the LA28 Olympic and Paralympic Games Organizing Committee, the City of LA’s PlayLA Adaptive Youth Sports Program, the New York New Jersey 2026 World Cup Host Committee, the Houston 2026 World Cup Bid Committee, among others.

Lala has also provided on-the-ground communications and public relations support for world-class sports events such as the Paris 2024 Olympic and Paralympic Games, the Eugene 2022 World Athletics Championships, the Lima 2019 Pan American and Parapan American Games, and the 2019 FIVB Volleyball Nations League.

An L.A. native, she holds a master's degree in strategic public relations from the USC Annenberg School for Communication and Journalism.